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What pensions providers can learn from behavioural science
Have you heard about anchoring bias or loss aversion?
They’re two concepts from the world of behavioural science. In a nutshell, it means that you can influence people’s decisions without them even knowing it. Which is why many businesses are using those insights to get people to do things they want them to do.
On the podcast today Phil Brown will be hearing how pensions providers could learn a thing or two. Like how to subtly persuade people to put more into their pension pots.
He’s joined by a real expert in the field… Elizabeth Costa, the Managing Director of the Behavioural Insights Team in the UK.
(Oh, and by the way… when we say she’s an expert – that means sub-consciously, you trust her more!)