People’s Pension integrates financial wellbeing platform nudge into member app to help tackle financial education gap
New research has revealed how the majority of adults think that without financial education, we will all be poorer in the future, and we are failing future generations if we don’t equip them with financial literacy.
The YouGov survey1, commissioned by People’s Pension2, which serves more than 7 million members, reveals a strong public desire for better financial education:
- 85% of adults believe that without financial education, we will all be poorer in the future.
- 91% of adults say we are failing future generations if we don’t equip them with financial literacy, and the same proportion also agree financial education should prioritise long-term planning, not just short-term needs.
- 88% believe pensions should be taught in schools.
- 80% wish they had received financial education themselves at school, and 74% are worried about the financial future of children in the UK. There’s even support for re-prioritising the school curriculum, with 74% agreeing that financial education should take precedence over some existing subjects.
- Alarmingly, 21% have never heard the term “financial education” – particularly among women (24%), older adults (55+: 31%), and C2DE groups (29%)3 .
The publication of the research comes as People’s Pension announces a significant update to its member app4, integrating financial wellbeing platform, nudge5, which they believe will help tackle the UK’s financial education gap.
The integration gives People’s Pension’s members seamless access to personalised well-being resources, including budgeting calculators, planning tools, and tailored content aligned to life stage and goals. Features include Single Sign-On (SSO) for a smoother, more secure login experience and an enhanced user interface (UI) designed to make financial journeys simpler and more intuitive.
David Meliveo, Chief Commercial Officer at People’s Partnership, said:
“This new research highlights an urgent need and desire for accessible financial education and support in the UK. It’s very clear to me that the British public feels let down in this area, meaning it’s vital that organisations like ours step up and fill that gap.
“We’re thrilled to announce the integration of nudge into mobile app – a game changer for financial well-being, with proven impact – 94% of nudge users feel confident managing their money, compared to just 78% of non-users6. By bringing this tool to our seven million members, we’re closing the financial knowledge gap and empowering people to make smarter, more informed decisions about their financial future.”
Tim Perkins, CEO and Co-Founder, nudge, said:
“Our mission at nudge is to make financial education accessible, practical, and engaging for everyone. The new app integration, combined with an enhanced user experience, will help deliver on that promise to the members of People’s Pension.”
Notes to Editors:
1. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,157 adults. Fieldwork was undertaken between 10th – 11th July 2025. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
2. People’s Pension is the largest commercial master trust in the UK based on members, serving seven million pension savers across the UK and managing more than £39bn in assets. It is provided by People’s Partnership, a business without shareholders, it reinvests its profits with the aim to help customers and achieve better financial outcomes for everyone. This assessment is determined by membership size. People’s Pension currently has more than seven million members, which, according to publicly available industry data, exceeds the membership of any other commercial master trust.
3. C2DE covers skilled manual occupations and Semi-skilled & unskilled manual occupations, Unemployed and lowest grade occupations. Social Grade A, B, C1, C2, D, E – UK Geographics
4. Since launching in 2024, People’s Pension’s member app has been downloaded by more than 500,000 members, who will now benefit from the new nudge integration.
5. About nudge Global: nudge is the impartial, global financial education benefit for all. Combining behavioural psychology, data and personalised education, nudge empowers people to develop their financial skills and knowledge. A global benefit without conflicting financial products, our inclusive approach is trusted by millions worldwide.
6. Data taken from website: nudge Global.