The company behind The People’s Pension1 has become the first Master Trust pension provider to join forces with financial education experts nudge Global.2
People’s Partnership, a profit-for-people organisation, which provides The People’s Pension to one in five of the UK workforce, has agreed a partnership with nudge to provide impartial financial education to its 6.7 million retirement savers.
Recent research from nudge3 shows that nearly nine in 10 people (87 per cent) across the globe say retirement is their financial goal, yet 44 per cent don’t have a financial plan that extends further than three years. The new arrangement means that People’s Partnership is now using nudge’s personalised financial education to help increase their members’ financial literacy.
Commenting, David Meliveo, Chief Commercial Officer at People’s Partnership, said:
“Our partnership with nudge is fantastic news for our millions of members and further underlines our commitment to support members above and beyond retirement and provide more holistic financial wellness support. The tools, quality of content and sophisticated customer engagement provided by nudge are market leading and will enable us to better support our members’ needs, and, ultimately, help them achieve better financial outcomes.”
Tim Perkins, CEO and Co-Founder, nudge, said:
“This announcement marks an important milestone for nudge. People’s Partnership share a similar mission to nudge, championing better financial outcomes – so together we can help even more people build brighter financial futures.”
ENDS
Notes to editors:
1. People’s Partnership provides The People’s Pension, one of the largest independent master trusts in the UK, serving more than six million pension savers across the UK and manages more than £28bn in assets. As a business without shareholders, it reinvests its profits with the aim to help customers and achieve better financial outcomes for everyone.
2. About nudge Global: nudge is the impartial, global financial education benefit for all. Combining behavioural psychology, data and personalised education, nudge empowers people to develop their financial skills and knowledge. A global benefit without conflicting financial products, our inclusive approach is trusted by millions worldwide.
3. nudge 2024 Global financial wellbeing Research report here