People’s Partnership1, which provides workplace pensions to more than six million people, has appointed a new Chief Commercial Officer to drive its commercial strategy forward as it continues to provide greater financial security for millions of people across the UK.

David Meliveo joins the ‘profit for people’2 organisation from Royal London, where he delivered a large growth in market share for its UK workplace pension. He will lead the organisation’s proposition, marketing, and business development teams to continue developing straight-forward, good value, and accessible products that can benefit everyone.

Commenting on his appointment, David said:

“People’s Partnership is a truly purpose-driven organisation, focused on meeting the real needs of people, so I’m incredibly excited to join its executive team and lead the commercial strategy for its next phase of growth.

“At a time when financial resilience in the UK is low, and only set to worsen with the current cost of living crisis, there is a place for an organisation like People’s Partnership to provide products that help millions of people lead financially stronger lives. I can’t wait to start playing my part in that.”

Earlier in his career David worked across a number of industries, with companies including GSK, easyJet, Autoglass, SAGA and the AA. 

Commenting on the addition to his leadership team, Patrick Heath-Lay, Chief Executive Officer of People’s Partnership, said:

“David is a dynamic leader, whose breadth of ideas and ability to get things done will be powerful strengths for the organisation. He has a wealth of experience driving brands and launching new propositions. This will be invaluable as we grow and continue striving to provide straightforward, accessible, trusted products and support that help people become financially stronger.”