People’s Partnership, provider of The People’s Pension, has announced the appointment of Alice Leighton as Marketing Director, to drive forward engagement with its 6.5 million members.

Alice will join the leading workplace pension provider in April from RSA, where she is currently Head of Brands, Direct and Customer and responsible for brand strategy, marketing campaigns, content, and customer experience.  She has more than 20 years’ experience in financial services marketing and has held various marketing and distribution roles across RSA’s broker, consumer (MORE THAN), and partnership brands including Nationwide, Tesco, John Lewis and Marks & Spencer.

Commenting on her appointment at the profit-for-people organisation, Alice said: “I’m delighted to be joining because it’s a rare opportunity to develop a brand and marketing for a financial services organisation with a heart – the member is central to everything it does.

“I’m passionate about brand and communications, and this always starts for me with a clear organisational purpose. I’m therefore really excited to be leading the marketing function at People’s Partnership on their mission to help its members build stronger financial foundations across the UK.”

David Meliveo, Chief Commercial Officer at People’s Partnership, said: “I’m thrilled to be able to welcome Alice onboard to lead the vital marketing team for The People’s Pension. Her vast experience in this field will only serve to help us further grow our brand as one of the UK’s leading workplace pension providers.”

In February, The People’s Pension was the first UK master trust to announce £25 billion assets under management. The business continues to build its proposition with the recent introduction of a new set of retirement planning tools, a financial wellbeing offering, and a member app set to be launched later this year.