The People’s Pension1 has launched new personalised video statements to help its members better engage with their retirement savings.
The video statements will be securely delivered by the biggest independent UK master trust directly to members via their online account and will include personalised audio and messages that are specific to the individual account. Within the video statement, the member will see how much they and their employer have added into their pot, any tax relief, and result of investment performance. The statement will also show the member the total amount in their pot.
The new personalised video statements will complement members’ annual statements which they will continue to receive either in the post or digitally.
This is the latest innovation in the last 12 months from the not-for-profit organisation, following the launch of a new set of retirement planning tools, member app and financial well-being offering.
Commenting on the launch of video statements, David Meliveo Chief Commercial Officer of People’s Partnership, provider of The People’s Pension, said:
“We continue to improve what we offer our members and the companies they work for, and I am incredibly excited to announce the launch of personalised video statements. It’s another significant step forward for our aim of making pensions simpler, more accessible, and engaging for our members.
“As a company that manages 1 in 5 of the workforce in the UK, it’s important that we find different ways for our hard-working membership to better engage their pensions, enabling them to make better informed decisions about their future.”
A recent study2 of marketing video statistics has revealed that 91 per cent of people have watched an explainer video to learn more about a product or service, and when asked how they’d like to learn about a product or service, watching a short video was preferable (44 per cent).
ENDS
Notes to editors:
- People’s Partnership provides The People’s Pension, the largest independent master trust in the UK, serving more than 6.8 million pension savers across the UK and manages more than £31bn in assets. As a business without shareholders, it reinvests its profits with the aim to help customers and achieve better financial outcomes for everyone.
- All figures are taken from Wyzowl’s study on Video Marketing Statistics 2024. Wyzowl, one of the world’s market leading explainer video companies, surveyed 967 unique respondents in late 2023. The sample included both marketing professionals and online consumers. These groups were separated with a preliminary question, to ensure that respondents were only asked questions relevant to them.