People’s Partnership1 has appointed its first Social Purpose and Sustainable Business Director, Nadia Al Yafai, reinforcing its commitment to building financial foundations for life and delivering better financial outcomes for its seven million members.
With purpose at its core, People’s Partnership, which provides People’s Pension to one fifth of the UK workforce, continues to drive meaningful impact through its Responsible Business activities – from donating £4.6 million from its Charitable Trust since inception, to forging partnerships with organisations like digital inclusion charity, Good Things Foundation2, to help empower over one million people. These efforts remain central to its mission to create positive change and empower communities nationwide.
Nadia brings extensive expertise, having led the purpose, social impact and mutuality agenda at Royal London, and has held senior roles within numerous financial and professional services organisations. Nadia has served on the Board of the UK industry’s professional body, the ICRS (Institute of Corporate Responsibility and Sustainability), and has served on the Board of leading charity, Groundwork3, which tackles social and environmental challenges locally, from skills training to climate action.
Commenting on her appointment, Nadia said:
“As a ‘Pension with Purpose’ organisation, this strategic new role recognises the importance of continuing to define, embed and evidence our social purpose even more deeply across everything we do. We want to stay true to our heritage, while pushing our purpose further than ever to ensure that our products, innovations, and activities, continue to make a real difference to millions in society.”
Commenting on this new role, Deborah Finlayson, Chief People Officer said:
“People’s Partnership has always been a purpose-driven organisation. With this vital new role, we are ensuring that our social purpose and mission is centred through everything we do. Pension providers play a central role in building long-term financial resilience for everyone, and the need for values-driven, courageous leadership has never been more important. This isn’t about paying lip service, it’s about delivering transformative products, partnerships and initiatives that will continue to be laser-focused on meeting real societal needs.”
Patrick Heath-Lay, Chief Executive Officer of People’s Partnership added:
“At a time when so many people are facing financial challenges, it’s vital that we continue to invest and deliver on our commitment to help millions of savers lead financially stronger lives. This is a critical focus for People’s Partnership and will support our ambitions to deliver a purpose-driven, differentiated, market-leading financial services provider that puts people at the heart of everything we do.”
Notes to editors:
- People’s Partnership is a business without shareholders; it reinvests its profits with the aim to help customers and achieve better financial outcomes for everyone. It provides People’s Pension, the largest commercial master trust in the UK based on members, serving seven million pension savers across the UK and managing more than £39bn in assets. This assessment is determined by membership size. People’s Pension currently has more than seven million members, which, according to publicly available industry data, exceeds the membership of any other commercial master trust.
- Good Things Foundation and People’s Partnership join forces to tackle digital and financial exclusion – People’s Partnership
- Groundwork – Groundwork